How The Heritage Foundation used an unbranded website to make content go viral

How The Heritage Foundation used an unbranded website to make content go viral

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Publish Date:
4 September, 2022
Category:
Parenting
Video License
Standard License
Imported From:
Youtube

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The Heritage Foundation created and executed an informational, unbranded website "Dirty Spending Secrets" (http://www.marketingsherpa.com/video/heritage-foundation-increased-donations) with the goal of starting a conversation with their audience, and work their way up to a donation. This campaign went viral with 45,000 Facebook likes and spurred 120,000 email sign-ups.
View this short excerpt featuring Nathaniel Ward, Manager of Online Programs, The Heritage Foundation and Tim Kachuriak, SVP, Innovation & Optimization, Pursuant in their 2012 Optimization Summit session to learn more about their efforts.

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