Get specific fixes to accelerate results for your landing pages and marketing campaigns (to improve short-term performance) along with coaching to grow your team’s capabilities (to improve long-term performance) in a Quick Win Intensive with Flint McGlaughlin. Learn more at https://meclabs.com/QuickWinIntensive ____________________________________________________________
Tim Burgess, Web Analytics Manager, Air Canada reveals the mistake he made in developing (http://www.marketingsherpa.com/video/air-canada-optimization-summit-2012) a test in this short excerpt from his 2013 Optimization Summit session. Burgess talks through a specific test for an ancillary product that originally seemed to be a rousing success, improving revenue by 50%. However, "this is where I made my big mistake," Burgess said, detailing how the coming months were confusing for himself, his boss and other stakeholders. By selling an unrealistic expectation, Burgess shows how the end results and lift were less impressive because of inflated expectations and confusion within their marketing team. See in this video how he corrected his mistakes to build trust and a smoother testing program.
Learn more from Flint with a MECLABS online marketing course. Courses include certification in • Online Testing • Value Proposition Development • Landing Page Optimization • Email Messaging Optimization https://MECLABS.com/certification
