Does Brand Really Matter?

Does Brand Really Matter?

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Get specific fixes to accelerate results for your landing pages and marketing campaigns (to improve short-term performance) along with coaching to grow your team’s capabilities (to improve long-term performance) in a Quick Win Intensive with Flint McGlaughlin. Learn more at https://meclabs.com/QuickWinIntensive
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In our most recent Web clinic,Flint McGlaughlin, Managing Director, MECLABS (http://www.marketingexperiments.com), revealed the results of a recent experiment with one of the largest print news sources in the United States that attempts to answer some of the challenging questions in regard to brand.

Here are some of the key questions our research findings attempted to answer:
• What is a brand?
• What is the role of a brand?
• How does it affect conversion?
• When should marketers leverage brand?
• When is branding a waste of time?

Flint also shares three essential key principles every marketer should understand in regard to brand.

Learn more from Flint with a MECLABS online marketing course.
Courses include certification in
• Online Testing
• Value Proposition Development
• Landing Page Optimization
• Email Messaging Optimization
https://MECLABS.com/certification

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