How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do and create a more effective landing page in the process?
Flint McGlaughlin, Founder of MECLABS Institute, helps you answer these questions in the first class of the “Become a Marketer-Philosopher: Create and optimize high-converting webpages” course. (https://MECLABS.com/fastclass). The course is fully underwritten by MECLABS, with no cost to participants.
In this session, Flint shares:
• Three insights that might transform the way we approach our work tomorrow • How a 272% increase in conversion produced significant impacts in revenue, cost per acquisition, and monthly profit for one organization • Four essential growth elements • Why you should beware of focusing on your lower-converting webpages • How your highest-converting webpage could be costing you the most money
You can watch the full video above, or jump ahead to these key takeaways:
00:00 What Is the Most Important Question to Ask Before Creating a High-Converting Landing Page? 00:46 How can we escape the drudgery of the daily grind and transform our career as a marketer or entrepreneur with meaning and purpose? 01:30 Discover 3 insights that could transform your work 03:26 Beware of going wide with your marketing before going deep with your thinking. 03:47 Adequacy is the enemy of excellence — Peter Drucker 03:55 The marketer-philosopher does not ask "How" before they ask "Why". 04:04 If I am the ideal customer, why would I purchase from you rather than X, Y or Z? 04:16 You must position the product in the "must consider" set. Shift the argument from “why so” to “why not”... 05:06 Beware of focusing exclusively on your lowest converting pages. 05:45 Your highest converting pages could be costing you the most money. 08:02 MECLABS.com/FASTCLASS
To get immediate help with your marketing challenges and reach more potential customers, just contact Flint and his team at this email address: [email protected]
Editor’s Note: This session includes a Classic Case Study about a high converting landing page. Sometimes the newer experiments involve a learning so profound to share it would give up competitive advantage. The Classic Experiments are old enough to allow us to share much more of the data and learnings.
This video episode is part of Session #1 from the online course “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/. This free digital marketing course is fully underwritten by MECLABS, with no monetary cost to participants.
