Why Options are Not Always Helpful

Why Options are Not Always Helpful

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Get specific fixes to accelerate results for your landing pages and marketing campaigns (to improve short-term performance) along with coaching to grow your team’s capabilities (to improve long-term performance) in a Quick Win Intensive with Flint McGlaughlin. Learn more at https://meclabs.com/QuickWinIntensive
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Often, the rules regarding usability differ from source to source, and the answers provided by the usability experts can be misleading. Essentially, is very difficult to obtain any consensus about the rules of usability, or the overall effectiveness of it.

You can watch the full, free Web clinic -- The Usability Myth: 4 surprising discoveries we learned after testing the most common usability principles -- to hear Flint McGlaughlin, managing director, MECLABS, explain three other surprising findings from our optimization testing and experimentation.

Our goal is show marketers some key principles that can be used as a framework to aid your usability and optimization efforts.

To learn more about Web clinics visit: http://www.marketingexperiments.com/

Learn more from Flint with a MECLABS online marketing course.
Courses include certification in
• Online Testing
• Value Proposition Development
• Landing Page Optimization
• Email Messaging Optimization
https://MECLABS.com/certification

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