Long Copy vs. Short Copy

Long Copy vs. Short Copy

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Get specific fixes to accelerate results for your landing pages and marketing campaigns (to improve short-term performance) along with coaching to grow your team’s capabilities (to improve long-term performance) in a Quick Win Intensive with Flint McGlaughlin. Learn more at https://meclabs.com/QuickWinIntensive
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In this Web clinic, Flint McGlaughlin, (http://www.marketingexperiments.com/) Managing Director, MECLABS, attempts to answer the question of optimal copy length as he walks through a recent experiment from the MECLABS research laboratory in which a few strategic changes to copy length lead to a 220% increase in conversion.

Learn more from Flint with a MECLABS online marketing course.
Courses include certification in
• Online Testing
• Value Proposition Development
• Landing Page Optimization
• Email Messaging Optimization
https://MECLABS.com/certification

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