How You Can Use Email to Discover the Essence of Your Value Proposition (In 5 Simple Steps)

How You Can Use Email to Discover the Essence of Your Value Proposition (In 5 Simple Steps)

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Get specific fixes to accelerate results for your landing pages and marketing campaigns (to improve short-term performance) along with coaching to grow your team’s capabilities (to improve long-term performance) in a Quick Win Intensive with Flint McGlaughlin. Learn more at https://meclabs.com/QuickWinIntensive
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What do your customers find most appealing about your offer? (http://www.marketingexperiments.com/) Is it the price? Is it a specific feature? Is it the broader brand association?

Questions like these are at the heart of a successful marketing strategy, and are central to understanding any company's true value proposition.

So in this Web clinic, Austin McCraw, Senior Editorial Analyst, MECLABS, presents a simple five-step method for using email campaigns as a testing grounds to quickly discover what customers find most captivating about your offers.

To learn more about Web clinics visit: http://www.marketingexperiments.com/

Learn more from Flint with a MECLABS online marketing course.
Courses include certification in
• Online Testing
• Value Proposition Development
• Landing Page Optimization
• Email Messaging Optimization
https://MECLABS.com/certification

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