Get specific fixes to accelerate results for your landing pages and marketing campaigns (to improve short-term performance) along with coaching to grow your team’s capabilities (to improve long-term performance) in a Quick Win Intensive with Flint McGlaughlin. Learn more at https://meclabs.com/QuickWinIntensive ____________________________________________________________
See how The Heritage Foundation tested and optimized their landing page (http://www.marketingsherpa.com/video/heritage-foundation-increased-donations) in this short excerpt featuring Nathaniel Ward, Manager of Online Programs, The Heritage Foundation and Tim Kachuriak, SVP, Innovation & Optimization, Pursuant in their 2012 Optimization Summit session. See how they called into question the best practice of limiting calls-to-action and explored creative ways to use website content to garner highly motivated names for their email list in this effort that saw a 25% increase in revenue and a 282% increase in email list name acquisition. Also, Kachuriak speaks about how The Heritage Foundation put their website content into action with a "tongue and cheek" question and answer about Obamacare based off of the board game Operation.
Learn more from Flint with a MECLABS online marketing course. Courses include certification in • Online Testing • Value Proposition Development • Landing Page Optimization • Email Messaging Optimization https://MECLABS.com/certification
