Get specific fixes to accelerate results for your landing pages and marketing campaigns (to improve short-term performance) along with coaching to grow your team’s capabilities (to improve long-term performance) in a Quick Win Intensive with Flint McGlaughlin. Learn more at https://meclabs.com/QuickWinIntensive ____________________________________________________________
See how The Boston Globe (http://www.marketingsherpa.com/video/boston-globe-optimization-summit-2012) used customer insight to create a new strategy for its transition from free to paid product. In this short excerpt from Optimization Summit 2012, featuring Peter Doucette, Executive Director of Circulation Sales & Marketing, The Boston Globe, and Pamela Markey, Senior Director of Marketing, MECLABS, see how tablets played a role in this transformation. Hear about the customer insight that began forming the strategy and the new direction insight created at The Boston Globe.
Learn more from Flint with a MECLABS online marketing course. Courses include certification in • Online Testing • Value Proposition Development • Landing Page Optimization • Email Messaging Optimization https://MECLABS.com/certification
