Get specific fixes to accelerate results for your landing pages and marketing campaigns (to improve short-term performance) along with coaching to grow your team’s capabilities (to improve long-term performance) in a Quick Win Intensive with Flint McGlaughlin. Learn more at https://meclabs.com/QuickWinIntensive ____________________________________________________________
In this MarketingExperiments Web clinic replay of Do Optional Form Fields Help (or Hurt) Conversion? How one required form field was hindering a 275% lift in conversion, Austin McCraw, Senior Editorial Analyst, MECLABS and Jon Powell, Senior Manager, Research and Strategy, MECLABS, reveal a specialized case study in the use of optional form fields and their impact on lead flow.
You'll see how a luxury-home builder increased its lead rate 275% by using optional form fields strategically.
Austin and Jon also share some key principles from this discovery that you can use to optimize your lead flow process.
Learn more from Flint with a MECLABS online marketing course. Courses include certification in • Online Testing • Value Proposition Development • Landing Page Optimization • Email Messaging Optimization https://MECLABS.com/certification
