Get specific fixes to accelerate results for your landing pages and marketing campaigns (to improve short-term performance) along with coaching to grow your team’s capabilities (to improve long-term performance) in a Quick Win Intensive with Flint McGlaughlin. Learn more at https://meclabs.com/QuickWinIntensive ____________________________________________________________
According to the MarketingSherpa 2012 Website Optimization Benchmark, more than half of marketers indicated that PPC ads were an element included in their organization's primary conversion path. So in this Web clinic, Flint McGlaughlin, Managing Director, MECLABS reveals a case study that explores the relationship between PPC ads and landing page optimization.
In this Web clinic replay, you'll see how a marketing solutions company increased their lead rate 144% by strategically using PPC ad keywords strategically on their landing pages.
Flint also shares some key principles from this discovery that you can use to optimize your PPC ad campaigns and landing pages.
Learn more from Flint with a MECLABS online marketing course. Courses include certification in • Online Testing • Value Proposition Development • Landing Page Optimization • Email Messaging Optimization https://MECLABS.com/certification
