In Session #11, Flint McGlaughlin teaches you how to capture attention and build cognitive momentum. Here are some of the most important insights from this class:
• Pull the customer forward with a subject-predicate structure • Leverage the power of the understood subject • Enforce the four-words-to-value rule • Remember that the customer is the subject and your offer is the object • Use the grammatical subject to prioritize the customer’s interest
You can watch the full video above, or jump ahead to these key takeaways:
00:00 Effective Headlines: How to write the first 4 words for maximum conversion 00:34 You have less then two seconds to capture attention and build cognitive momentum 00:47 How do I structure the first four words of my headline for maximum cognitive momentum? 1:09 Pull the customer forward with a subject-predicate structure 2:36 Use the grammatical subject to prioritize the customer’s interest 4:34 Leverage the power of the understood subject 5:58 The customer is the subject and your offer is the object. 6:45 Enforce the “four-words-to-value rule.” 8:25 The four headline principles combined in one headline example 8:54 Improve this headline – put your best ideas in the YouTube comments for this video
To get immediate help with your marketing challenges, just contact Flint and his team: [email protected]
This is session #11 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. This free digital marketing course is fully underwritten by MECLABS, with no monetary cost to participants.
