In Session #7, Flint McGlaughlin teaches how to architect the psychology of your web pages for maximum conversion.
Here are some of the most important insights from this class:
• Beware of copying the external elements of your competitor • Do not design a web page; design a cognitive progression • We don't look deep enough; so, we don't think deep enough • Don't be afraid of long copy; be afraid of insufficient clarity • The end is dependent on the beginning
You can watch the full video above, or jump ahead to these key takeaways:
00:00 Website Wireframes: 8 psychological elements that impact marketing conversion rates 00:03 Mobile webpage experiment for major university 02:35 We don’t design a webpage; we design a cognitive progression 03:10 The planning phase of the blueprint 04:15 People don't buy from websites, people buy from people 04:48 If they don’t understand, they can’t believe 06:40 Nothing happens until they’re willing to trade their value for yours 08:08 Don’t be afraid of long copy; be afraid of insufficient clarity
To get immediate help with your marketing challenges, just contact Flint and his team: [email protected]
This is session #7 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. This free digital marketing course is fully underwritten by MECLABS, with no monetary cost to participants.
All-Pro Reels, Tom Brady (50831667973), Cropped by anonymous, CC BY-SA 2.0
