#7 Website Wireframes: 8 psychological elements that impact marketing conversion rates

#7 Website Wireframes: 8 psychological elements that impact marketing conversion rates

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Publish Date:
5 August, 2022
Category:
Computers and Technology
Video License
Standard License
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Youtube

Website Wireframes: 8 psychological elements that impact marketing conversion rates

You can see resources related to this Session #8 video at https://meclabs.com/course/lessons/website-wireframes/

In Session #7, Flint McGlaughlin teaches how to architect the psychology of your web pages for maximum conversion.

Here are some of the most important insights from this class:

• Beware of copying the external elements of your competitor
• Do not design a web page; design a cognitive progression
• We don't look deep enough; so, we don't think deep enough
• Don't be afraid of long copy; be afraid of insufficient clarity
• The end is dependent on the beginning

You can watch the full video above, or jump ahead to these key takeaways:

00:00 Website Wireframes: 8 psychological elements that impact marketing conversion rates
00:03 Mobile webpage experiment for major university
02:35 We don’t design a webpage; we design a cognitive progression
03:10 The planning phase of the blueprint
04:15 People don't buy from websites, people buy from people
04:48 If they don’t understand, they can’t believe
06:40 Nothing happens until they’re willing to trade their value for yours
08:08 Don’t be afraid of long copy; be afraid of insufficient clarity

To get immediate help with your marketing challenges, just contact Flint and his team: [email protected]

This is session #7 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. This free digital marketing course is fully underwritten by MECLABS, with no monetary cost to participants.

All-Pro Reels, Tom Brady (50831667973), Cropped by anonymous, CC BY-SA 2.0

#MECLABS #LandingPage #LandingPages #WebsiteWireframes #FreeDigitalMarketingCourse

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